Amalolbhava,a Marian Franciscan monthly in Malayalam, is the main media through which the Publication promotes its ideals. Media has a powerful role in the society to bring people to Christ and to the ideals of St. Francis and this has been worked out by the publishing of Amalolbhava. It was in November 5, 1984 that the first copy of Amalolbhava was printed at Viany Printings, Ernakulam the same press where St. Maximilian Kolbe desired to print his Knight of Immaculate when he was at Ernakulam in 1932. It deals with current issues, regular columns on Bible, and themes on Franciscanism and Mariology. The present editor is Fr. Jesmond Panapparambil. The subscription rate is ` 110/- for one year and ` 300 for 3 years.